Privacy policy

Last updated: October 27, 2026

Latico Leathers ("Latico," "we," "us," "our") sells leather handbags and accessories at laticoleathers.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have. It applies to the Site, our emails and text messages, our signup forms and popups, and any other place that links to this policy.

If you have questions, contact us at info@laticoleathers.com or Latico Leathers, 321 Palmer Road Suite A, Denville, NJ 07960.

1. Information we collect

Information you give us

• Contact details: name, email address, phone number, and shipping and billing addresses.
• Order details: the products you buy, order history, returns, exchanges, and warranty claims.
• Payment information: payments are processed by Shopify and our payment providers. We do not store full card numbers.
• Signup and quiz answers: information you enter in our popups and signup forms, such as your email address, phone number, birthday, and answers to questions about the bags you like.
• Messages: emails, texts, chat messages, Instagram and Facebook direct messages and comments, reviews, photos, and other content you send us.
• Contest and giveaway entries.

Information we collect automatically

When you visit the Site or open our emails, we and our service providers collect:

• Device and browser information, IP address, and approximate location.
• Pages and products you view, searches, items added to cart, and purchases.
• How you arrived at the Site, such as the ad, email, or website that sent you.
• Whether you open or click our emails and texts.
• Clicks, scrolling, mouse movements, and other interactions with the Site. Some of our tools record these interactions as session replays so we can find and fix problems with the Site.

We collect this information with cookies, pixels, tags, local storage, and similar technologies (together, "cookies").

Information from other sources

We may receive information about you from advertising partners, analytics providers, review platforms, and social media platforms, for example when you interact with our ads or post about Latico.

2. How we use your information

We use personal information to:

• Process and ship orders, handle returns, exchanges, and warranty claims, and send order updates.
• Respond to questions and provide customer service.
• Send marketing emails, texts, and social media messages when you have signed up for them or asked for them (see Sections 4, 5, and 5A).
• Show you relevant products, offers, and ads, on the Site and on other websites and apps.
• Understand how the Site is used, test changes to it, and improve our products and Site.
• Run contests, giveaways, and promotions.
• Detect and prevent fraud, abuse, and security issues.
• Comply with law and enforce our Terms of Service.

3. How we share your information

We do not sell your personal information for money. We share it with:

Service providers that run parts of our business for us and may use it only for that purpose. These include:

• Store and checkout: Shopify and our payment processors.
• Shipping, returns, and package protection: UPS and Redo.
• Email marketing: Klaviyo.
• Text message marketing: Postscript.
• Signup popups and quizzes: Alia.
• Product reviews: Okendo.
• Site search, cart, back-in-stock alerts, and site features: Searchanise, UpCart, Visually, and AMP.
• Analytics, testing, and session replay: Google Analytics, Microsoft Clarity, Heatmap, Intelligems, and Triple Whale.
• Accessibility tools: AudioEye and EqualWeb.
• Customer service and IT providers.

Advertising partners, including Meta (Facebook and Instagram), Google, Microsoft (Bing), AppLovin, Pinterest, and TikTok. These partners collect information through cookies on the Site, and we may share your email address or phone number in hashed (encrypted, unreadable) form, so they can show you Latico ads, measure how our ads perform, and find people with similar interests. Under some state laws, this counts as "selling" or "sharing" personal information for targeted advertising. You can opt out as described in Section 7.

Others when required: to comply with law, a court order, or a government request; to protect our rights, customers, or the public; or as part of a merger, acquisition, or sale of our business.

With your consent or at your direction.

4. Email marketing

When you sign up for our emails, through a popup or signup form on the Site, at checkout, or through a contest or giveaway, you agree to receive marketing emails from Latico Leathers. These include new arrivals, restocks, promotions, care tips, and offers. Signing up is never required to make a purchase.

We use your signup information, email activity (opens and clicks), and Site activity to choose which emails to send you and to measure how they perform. Order and shipping emails are transactional. You will receive them even if you are not subscribed to marketing emails.

To unsubscribe, click the unsubscribe link at the bottom of any marketing email. You will be removed from marketing emails right away. You can also email info@laticoleathers.com and ask to be removed.

5. Text message (SMS/MMS) marketing

If you join our text program, we will use your phone number to send recurring automated marketing texts. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to cancel or HELP for help.

We use information you provide through the text program only to send you messages and respond to you. We share it with our text platform (Postscript), phone carriers, and vendors that help deliver messages. We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or customer information collected through the text program to any third party. Text opt-in data and consent are not shared with third parties for their own marketing.

Full program terms are in our Terms of Service under "SMS/MMS Mobile Message Marketing Program."

5A. Instagram, Facebook, and Messenger messages

When you message us on Instagram, Facebook, or Messenger, or comment on our posts, we receive your username, profile information that the platform shares with businesses, and the content of your messages. We use this to reply to you, answer questions, help with orders, and, where you have asked for it, send product recommendations, links, and offers.

We send promotional direct messages only when the platform's rules allow it: in reply to a message or comment you sent us, or after you opt in to marketing messages through the platform's own subscription prompt. You can stop these messages at any time by using the platform's unsubscribe or "stop messages" option, or by replying STOP.

Meta processes these messages under its own privacy policy. We may use messaging tools that connect to Instagram and Facebook to manage replies, and they process your messages only to provide that service to us.

6. Cookies and tracking

We use cookies to make the Site work, remember your cart, understand how the Site is used, test changes, and show you ads. Some cookies are placed by the partners listed in Section 3.

Your choices:

• Change your browser settings to block or delete cookies. Parts of the Site may not work without them.
• Opt out of interest-based ads from many companies at optout.aboutads.info and youradchoices.com, and adjust ad settings in your Meta and Google accounts.
• Turn on Global Privacy Control (GPC) in your browser. Where the law requires, we treat a GPC signal as a request to opt out of the sale or sharing of your personal information for targeted advertising for that browser.
• Opt out of Google Analytics with the browser add-on at tools.google.com/dlpage/gaoptout.

7. Your privacy rights

Depending on where you live, including California, Colorado, Connecticut, Virginia, New Jersey, and other U.S. states, you may have the right to:

• Know and access the personal information we hold about you.
• Correct inaccurate information.
• Delete your personal information.
• Get a copy of your information in a portable format.
• Opt out of the sale or sharing of your personal information, and of targeted advertising.
• Opt out of profiling that has legal or similarly significant effects. We do not use personal information this way.

To make a request, email info@laticoleathers.com with the subject line "Privacy Request," or use the "Your Privacy Choices" link on the Site where available. We will verify your request by matching information you give us with information we have. You may use an authorized agent to make a request for you. If we deny your request, you may appeal by replying to our decision, and we will respond within the time the law requires.

We will not discriminate against you for exercising your rights.

California residents: in the past 12 months we collected the categories of information described in Section 1 (identifiers, commercial information, internet and device activity, approximate location, and inferences about your preferences), for the purposes in Section 2, from the sources in Section 1. We disclosed identifiers, commercial information, and internet activity to service providers for business purposes, and shared identifiers and internet activity with advertising partners for targeted advertising. We do not knowingly sell or share the personal information of anyone under 16. California Civil Code Section 1798.83 also lets California residents request information about disclosures of personal information to third parties for their direct marketing purposes. Send requests to the contact details at the end of this policy.

Visitors from Canada, the EU, and the UK: our business is based in the United States, and your information will be processed there. You may have rights to access, correct, delete, or restrict use of your information, and to withdraw consent at any time. Contact us to make a request. You may also complain to your local data protection authority.

8. How long we keep information

We keep personal information as long as we need it for the purposes in this policy, including to fulfill orders, honor warranties, keep records of your marketing consent and unsubscribe requests, and meet legal, tax, and accounting requirements. Then we delete or de-identify it.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, and payments are processed over encrypted connections. No system is completely secure, so we cannot guarantee the security of your information.

10. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

11. Third-party sites

The Site links to other websites and services, such as UPS, Redo, and social media platforms. Their privacy practices are governed by their own policies.

12. Changes to this policy

We may update this policy from time to time. We will post the new version on this page and change the "Last updated" date. If we make material changes, we will give additional notice as required by law.

13. Contact us

Latico Leathers
321 Palmer Road Suite A
Denville, NJ 07960
info@laticoleathers.com