11:45pm: Our second model of the day arrives on set. Our stylists and beauty team work their magic and the second half of the day energetically begins. We play with different options to see which pieces evoke the right feel and vision for our spring collection.Oftentimes it’s a bit of trial and error, seeing what works well together on a certain model. It is similar to playing dress up, and I would be lying if I said it wasn’t fun playing with clothes and accessories all day.
1:30pm: We continue shooting spring styles… more than halfway done! There is much tweaking that happens behind the scenes to help bring each shot to life. Making sure the bags are properly stuffed with paper or props, steaming packaging kinks out of the leather straps, adjusting shoulder strap lengths, and of course, more poking and prodding our models so that any sort of Janet Jackson mishaps can be best avoided.. Our stylist describes her vision for the wardrobe and styling on set, “There was a lot to work with in regards to the styles of bags- each style came in a number of color ways which allowed us to mix and match within the palette of our looks. We were also able to mix together different styles that might seem unexpected but worked really well together” Throughout the day it was a mix of trial and error with testing out different outfits in front of certain backgrounds, seeing what worked and what didn’t. I love seeing the process of each look coming together. Sometimes we’d see an outfit with a bag and collectively gasp as it worked perfectly together!
Our stylist is also a fan of Latico bags, “There is something for everyone! There are styles that lean into the boho aesthetic along with sleeker styles that are great for more everyday work wear. You can also tell that these are well thought out designs and the attention to detail is stunning. There are style lines, woven textures, and fringe - the craftsmanship of all of these elements is beautiful and you can tell a lot of love and development went into each piece”