Go Bold With Viva Magenta: 10 Bags To Embrace The Color of the Year

Go bold in the new year with Viva Magenta, Pantone's 2023 Color of the Year. The pink-red hue is inspired by the red of cochineal, one of the strongest and brightest dyes in the world. "As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real," said Leatrice Eiseman, executive director of the Pantone Color Institute.

Latico's leather bags are designed with inspiration from people, places, textures and colors from all around us, so we can truly appreciate the color of the year and it's vibrant emphasis on the real world. If you've shopped at Latico Leathers before, it's no surprise that we love a bold look. Your bag should stand out, just like you, whether that's with its timeless style or vibrant hue. From poppy to lemon to cobra print, there's a color or pattern to suit everyone in Latico's totes. As we move solidly ahead into the new year, we're taking our cue from the bold color of the year and embracing the eye-catching.

Viva Magenta takes hues from both the pink and red family, celebrating a combination of both of the rich tones. If you're inspired to step up your handbag game this year and into a bright future, we've got you. Below, we've curated our favorite Latico bags that have inspiration from bright viva magenta, across a spectrum of invigorating hues like red, poppy, and orange to keep you looking your best, all year long.

VIva magenta bags: the camila shoulder bag

The Camila shoulder bag is a true stunner in every color, but our orange color really makes a statement. Designed with elegant weave-detail straps, this oversized bag will round out any look. The bold orange hue can brighten up a monochrome outfit or add a burst of energy to those gray spring days. Made with a 15" laptop sleeve, the Camila makes a great work handbag for your everyday.


Meet Dalton, the perfect sized tote if you're not sure if you want a small bag or large bag. Dalton is just the right size at about a foot wide and tall to fit all your essentials (and that extra pair of sunnies or lipstick too). In our poppy color, the Dalton's handcrafted herringbone pattern will have you turning heads, thanks to its super-soft leather exterior. Round, lightly padded handles round out this design and are versatile enough to wear over your shoulder or in hand.

VIVA MAGENTA BAGS: THE nelly shoulder bag/Crossbody

If you're investing in a large leather handbag, you might be tempted to go the safe route and choose a black or tan hue. While we love our classic neutral colors, there's something about taking a risk and choosing the daring, bright color for that added touch of fun in your life. The Nelly shoulder bag and crossbody goes big in many ways, from our orange color to its oversized interior that features two open pockets, a zip pocket, and leather organizer. A great travel bag or carry-on companion, the Nelly will spice up airports everywhere.


Latico's best-selling Bianca tote and crossbody comes in a whopping 24 different colors to choose from, and of course, we made sure to include a vivid poppy red that harkens back to 2023's viva magenta. With over 700 reviews, hundreds of people have called out how much they love the incredible soft and flexible leather that the Bianca is crafted with. Aside from its stylish exterior, this tote comes with multiple pockets for storage, a hidden cell phone pocket and a complete organizer to keep the inside of your bag looking just as great as the outside.

VIVA MAGENTA BAGS: THE Harbor crossbody

Simple and sweet, don't let Harbor crossbody fool you. It packs a big punch for its small size in eye-catching orange. Fine-tuned interior organization keeps everything in place and its exterior front envelope flap with a hidden magnetic closure keeps everything looking good in the process. Harbor comes with an adjustable crossbody strap so you can wear this leather bag crossbody or shorten to wear as a mini-bag look. With a back zip pocket to stash any quick to reach items, you'll be wondering how it's possible to fit as much as you can into this tote.

VIVA MAGENTA BAGS: THE Hester backpack

The Hester backpack is not your middle school backpack. All grown-up, the Hester is crafted with a rich poppy red leather that gives you a bold pop of color with sophisticated style. With modern lines, adjustable backpack straps and an easy to grab top handle, Hester makes traveling around town a breeze hands-free. Including an interior padded laptop sleeve with a Velcro closure, as well as an interior organizer with a zip pocket, five credit card slots and 3 pen holders, you can be sure that everything stays put on-the-go.

VIVA MAGENTA BAGS: THE Lilly crossbody

Good things come in small packages and that saying has never been more true when it comes to Lilly crossbody. If bold colors scare you, try testing them out in small increments like this pop of an accessory to add a fun splash of excitement to your day. If neutral colors are more your style, feel free to stick to them in your outfit with black and white or an all camel color dress and let your leather bag make a statement. Lilly is an incredibly versatile bag, with seven compartments and an expandable gusset to fit every essential in a lightweight package.

VIVA MAGENTA BAGS: THE Fleming Crossbody

The Fleming crossbody is Latico's modern take on the canteen bag. Coming in a poppy red color, as well as more traditional tones like black, cognac and charcoal, you'll still be sure to catch everyone's eye no matter what color you choose. Pair with any outfit for an added touch of whimsical style, thanks to its round shape and intricate exterior whipstitch details. With an exterior slip pocket, you can have easy access to your metro card, credit card or phone while out and about.


Latico prides ourselves on excellent craftsmanship and you can see it up close and personal in the Whitney wallet, offered in a bright poppy red, as well as thirteen other hues. Designed with a half-woven exterior, you can get the best of textured leather details with the smooth feel of our buttery-soft leather. The Whitney doubles as a clutch, with the leather loop on the back of the wallet for you to slip your fingers into for a more secure grip.


The Reina tote is offered in a vibrant, deep red hue for a more serious take on the viva magenta color trend. Made with 100% full grain leather, this tote is a portable office tote luxury, or an elevated everyday bag. The inside packs an organizational punch with designated places for every item. Reina's handles feature a distinct decorative stitch and fringe detail that's sure to set you apart.

Not sure what bag is right for you?